3:00 to 3:15       Welcome address and introduction to Twitter

3:15 to 3:30       Panel introductions

3:30 to 4:00       Case studies:

Dell: Twitter as a sales vehicle

Zappos: Building relationships with your customers

American Airlines & CNNbrk: Domain parking and trademark

4:00 to 4:15       Break

4:15 to 5:00       Case studies:

Dominos: Real time PR

Jet Blue and Southwest: Transparency in customer service

Leaking intellectual property

5:00 to 6:00       Reception

Due to limited space, attendance at pmtc09 is by invitation only;  however, we would love to have you join our discussion.  Please follow us @pmtc09 and tweet against #pmtc09


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