3:00 to 3:15 Welcome address and introduction to Twitter
3:15 to 3:30 Panel introductions
3:30 to 4:00 Case studies:
Dell: Twitter as a sales vehicle
Zappos: Building relationships with your customers
American Airlines & CNNbrk: Domain parking and trademark
4:00 to 4:15 Break
4:15 to 5:00 Case studies:
Dominos: Real time PR
Jet Blue and Southwest: Transparency in customer service
Leaking intellectual property
5:00 to 6:00 Reception
Due to limited space, attendance at pmtc09 is by invitation only; however, we would love to have you join our discussion. Please follow us @pmtc09 and tweet against #pmtc09
